Brand Voice Template

*FREE FOR A LIMITED TIME ONLY*

We've heard it time and time again - "Brand Voice is too complicated". 

We believe in-depth Tone of Voice documents and Brand Voice documents have their place... but it's not here right now.

This is a Brand Voice document that everyone in the company can understand - not just copywriters. 

Having a consistent Brand Voice with guidelines, tone and rules to follow allows your audience to get to know the brand. It builds trust and memorability, giving the brand a real personality for your audience to relate to and engage with.

The Boring Brand Voice is the heart of our brand and is the reason our community is so tight 🤞

This template is ideal for copywriters looking to create Brand Voices for clients or for business owners looking to DIY a Brand Voice themselves. (We do recommend a professional to complete your Brand Voice but hey, we know budgets sometimes are smaller than we'd like). 

It is also the perfect document to give to freelance copywriters to create writing for your business to ensure they stay on-brand. Think of this document as writing and speaking guidelines with a bit of additional Brand Strategy.

Benefits

• Professionally designed to showcase your brand's voice
• Ideal to give to a copywriter for reference 
• Less "complicated" than a traditional Tone of Voice or Brand Voice document
  
• Example Brand Voice included as PDF (Boring Studios)
• Includes additional pieces from Brand Strategy to complement the Brand Voice
• Boring School to teach you along the way 
• Easy to customise 
• Easy-to-follow once completed 
• Reusable to save you time on clients' Brand Voices 

When to use this template?

The Brand Voice Template is ideal for business owners looking for consistency in their brand with guidelines to follow. 

It can be used by business owners, creatives and especially copywriters to create a Brand Voice for their clients. 

Use it anytime you write or speak; EDMs, social media, press-releases and anything else that is customer or client-facing. 

What's Included?

• ZIP file containing Adobe Illustrator OR Canva file
• How-to-use guide 
• Feedback card
• Personal and Commercial License included 
• 10 pages (INTRODUCTION, VALUES, ARCHETYPE, AUDIENCE, CHARACTERISTICS, RULES, EMOJI USAGE)
• File types: AI OR Canva 

What can I customise?

All Boring Studios templates are fully customisable to your liking. There are prompts, Boring School to teach you about branding and a how-to-use guide to show you how to customise the template. 

What you need to use this template

• Adobe Illustrator or;
• Canva account
• Basic knowledge of the software to edit the template

Which Licence do I need?

Individual Licence

• For freelancers trading under their own name (not a business name)
• Can be used for individual client purposes 
• Cannot be used for social media content 
• Cannot resell, copy, rent, distribute, republish or share 

Studio & Commercial Licence 

• For studios, agencies, and businesses trading under a business name or partnership
• Can be used as an everyday business tool and for client services 
• Can be used for social media content 

• Cannot resell, copy, rent, distribute, republish or share 

Terms & Conditions

Please note that due to the nature of the digital template product, there are no returns under any circumstances. If you have any questions pre or post-purchase, please contact penelope@boringstudios.com.au

Please note that templates do not come with images.