Brand Archetypes Ebook
Branding is much more than your logo, your colours and even your tagline. A cohesive and timeless brand has personality, substance, motives, drive and downfalls. If your brand is just your logo, you don’t have a brand (sorry). These 12 Brand Archetypes were created by psychologist Carl Jung and every brand will fit into one of them. Figuring out which one yours falls under will help you with your target audience, your brand voice and persona, choosing your colours and the type of logo you should use.
Why do you need this?
This document is included in our Brand Strategy and Brand Persona templates because you need it to accurately complete both.
The archetypes PDF is ideal if you’re looking for a quick and easy way to categorise your brand’s persona.
It’s also great to read before you start any of your branding. It gives you colour and logo ideas for the type of brand you want to create and helps you understand who you want to target before delving deeper into your branding.
What’s included?
- ZIP file containing PDF
- 15 pages
Terms & Conditions
Please note that due to the nature of the digital template product, there are no returns under any circumstances. If you have any questions pre or post purchase, please contact penelope@boringstudios.com.au
