Boring Branding: Building a brand that is impossible to ignore

A straight-talking branding course that walks you through exactly how to position yourself, speak with confidence, and build a brand people recognise and trust.

8 video chapters (all under 4 minutes) + a worksheet for each chapter to apply what you learn.

Chapter 1: Why Should We Care So Much About Brand? (3:31)
Your brand isn’t optional, it’s your reputation. This intro explains why brand matters more than ever in a noisy online world.
Chapter 2: Brand Strategy: The Backbone Of a Brand (2:04)
Without strategy, your brand is just vibes. Learn how to build a brand that lasts.
Chapter 3: Your Audience: You Can’t Target Everyone (2:14)
Clarity > broad appeal. Define your audience and speak directly to the right people.
Chapter 4: Naming: Creating a Name That Doesn’t Suck (2:20)
Naming shouldn’t make you cry. Use this simple process to pick one that sticks (and doesn’t age poorly).
Chapter 5: Tone & Voice: Sounding Like ‘Someone’ Not ‘Something’ (2:08)
Your brand voice is how people remember you. Let’s make sure it’s doing its job.
Chapter 6: Brand Story: What They Remember When They Forget Your Logo (3:33)
Your logo won’t do the work, your story will. Here's how to make it matter.
Chapter 7: Marketing & Advertising: You Can’t Book Clients if They Don’t Know You Exist (2:30)
Visibility is everything. Learn how to market in a way that fits your brand.
Chapter 8: Brand on a Page: Your Ongoing Reference Summary (N/A)
Pull everything together into one brand reference you can come back to again and again.

• Internet access
• A phone or laptop
• Willingness to take action
• No design skills necessary 

• Progress tracking
• System dashboard
• Instant access
• Work at your own pace

1. You’ll receive an email with a link to the full course in Notion.
2. If you don’t already have one, create a free Notion account.
3. Open the course link and click “Duplicate” (top right corner).
4. This copies the entire course; videos, worksheets, and progress tracker, into your own Notion workspace.
5. Start anytime and work through the course at your own pace.
6. Track your progress and build a brand people won’t forget.