Brand Strategist Starter Kit (2024)

Creative freelancers, this is the bundle for you. You're a Brand Strategist and you didn't even know.

The Brand Strategist Starter Kit includes the Proposal Template to land your dream clients, the Client Agreement Template to safeguard yourself, the Brand Strategy Template to create meaningful brands and the Competitor Analysis Template to research the gaps in the market. 

This bundle will teach you the first steps of building a brand while organising your client admin. 

Ideal for freelance designers, copywriters and marketers to get started on (or amp up) their business journey. 

Why you will love it: 

• Reusable to save you time (we save on average 20 hours or $4000+ worth of time per client with this bundle)
• Add Brand Strategy and Competitor Analysis to your offering and start charging $1000s+ more to your clients 
• Organise your client admin
• Comes with Boring School to teach you how to complete a Brand Strategy and Competitor Analysis like the pros 
• Professionally designed to showcase your pitch, terms, final strategy and analysis competently
• Saves you time pitching to clients
• Safeguards your work during and after completion
• Takes away the "dread" that comes with terms/contracts/agreements
• Comes with a Glossary to explain the Client Agreement in basic terminology 
• Easy to edit to suit your requirements
  
• Everything you need to get started on your freelancing journey 

When to use this template?

A Proposal is used after you have met with a client and discussed potential work. It's like a secondary pitch. The Proposal is the scope, timeline, process and costs associated with working with you. It's packaged neatly into one cohesive and easy-to-read document - ideal for winning clients time and time again. 

Don’t underestimate the power of a cohesive proposal - it could be the difference between landing the client or not.

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A Client Agreement is used after you have sent a Proposal or a pitch. It is sent to your client after you have agreed to work together; you've agreed on a scope, timeline and pricing (this should all be in your Proposal).

Make sure you attach your Proposal and invoice with your Client Agreement. These are the magic three documents to ensure you and your IP (Intellectual Property) are safe. 

Make sure you get a signature before commencing any work. 

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Ideally, you should run a Competitor Analysis before you start any branding. Basically, as soon as you have your business idea, a Competitor Analysis should be completed to tell you where and how you will fit into the industry. 

It comes before your Brand Strategy and any design or Brand Identity. 

It's the first step in building any brand to help you understand if your idea is a good one or not. 

You can also complete a Competitor Analysis after a brand has been established to see how your business can improve in comparison to those doing similar to you. 

We suggest completing a Competitor Analysis every year or whenever you feel a shift in your industry or a low in your sales. 

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A Brand Strategy is one of the first pieces of branding. It comes after your Competitor Analysis and before any design or Brand Identity. 

It's the first block in building any brand and should never be missed. 

You can also complete Brand Strategy after a brand has been established to add story and depth to an otherwise empty-feeling brand. 

 

What's Included?

• 1 x Brand Proposal 2024 Template (20-pages)
• 1 x Client Agreement 2024 Template (20-pages)
• 1 x Brand Strategy 2024 Template (28-pages) 
• 1 x Competitor Analysis 2024 Template (19-pages) 
• 4 x ZIP files containing Adobe InDesign, Google Slides, PowerPoint, Adobe Illustrator & Figma file 
• Boring School (included in template layers)
• Glossary for the Client Agreement 
• An example Brand Strategy inside the Brand Strategy template (it's the Boring Studios Brand Strategy)
• An example Competitor Analysis (faux example in template) 
• How-to-use guide
• Feedback card
• Individual License ONLY (this bundle is not for business use. If required for business use, please purchase each template separately with Commercial License).
• File types: Indd, AI, Figma, Slides & Powerpoint.
  

What can I customise?

All Boring Studios templates are fully customisable to your liking. There are prompts, Boring School and a how-to-use guide to show you how to customise the product.

What you need to use this template

• Adobe InDesign or;
• Adobe Illustrator or;
• Figma or;
• Google Slides or;
• Powerpoint
• Basic knowledge of the software to edit the template
  

Which Licence do I need?

This product only comes with an Individual Licence made for freelancers, not businesses. 

Individual Licence

• For freelancers trading under their own name (not a business name)
• Can be used for individual client purposes
• Cannot be used for social media content
• Cannot resell, copy, rent, distribute, republish or share 

Terms & Conditions

Please note that due to the nature of the digital template product, there are no returns under any circumstances. If you have any questions pre or post-purchase, please contact penelope@boringstudios.com.au

Please note that templates do not come with images.

Boring Studios and its directors take no degree of responsibility for any errors in the legalities of the Client Agreement Template. This is general information and may not be suitable for some jurisdictions. Please use this document of your own accord and check your country’s/state’s legislation before use.