Clients & Lead Generation: The simple steps to clients and leads

A clear, step-by-step course that shows you how to attract the right clients, pitch before you're “ready,” and set up a client process that keeps them coming back.

Built for people who hate sales, want real structure, and don’t want to rely on luck anymore.

10 video chapters + 1 final checklist. Each chapter includes a worksheet to help you implement as you go.

Chapter 1: Before The Leads Come In: A New Way To Think About Clients (2:19)
Clarity first. Help people understand why they need you.
Chapter 2: Marketing Vs Advertising: The Difference No One Told You (2:28)
Marketing builds trust. Ads build reach. Learn how to use both properly.
Chapter 3: Housekeeping: Cleaning Your Digital Footprint (3:38)
Your digital first impression matters. Here’s how to clean it up.
Chapter 4: Lead Magnets: Give Away The Milk, Then Sell The Cow (3:38)
Free value is strategy, not charity. Make people want more.
Chapter 5: Getting Leads: Free Now, Paid Later (1:20)
You don’t need a budget to start. Learn how to build momentum now.
Chapter 6: Organic Content: Building Fans & Community Over Customers (2:10)
Connection > content. Use your feed to build loyalty, not noise.
Chapter 7: Landing Client Mindset: Pitch Before You’re Ready (1:53)
You don’t need to wait. Pitch messy. Pitch now.
Chapter 8: Horse to Water: Turning Leads Into Clients (1:21)
Getting interest is easy. Turning it into paid work is a skill and we’ll show you how.
Chapter 9: Recurring Clients: Don’t Let Them Swim Back To Shore (2:40)
Client retention = business stability. Learn to turn one job into more.
Chapter 10: Client Process: Get Them Hooked and Coming Back For More (2:54)
Onboarding, delivery, and offboarding done right.

• Internet access
• A phone or laptop
• Willingness to take action

• Progress tracking
• System dashboard
• Instant access
• Work at your own pace

1. You’ll receive an email with a link to the full course in Notion.
2. If you don’t already have one, create a free Notion account.
3. Open the course link and click “Duplicate” (top right corner).
4. This copies the entire course; videos, worksheets, and progress tracker into your own Notion workspace.
5. Start anytime and work through the course at your own pace.
6. Track your progress and build a client system that doesn’t burn you out.